Brand Kit

The Seby brand,
in one place.

Wise's warmth, executed with Apple's restraint. Premium through what we remove, not what we add. Calm, precise, expensive-feeling. Green is a quiet signature, never a circus.

Logo Colour Type Voice Downloads

Logo

The mark and wordmark.

The wordmark seby. is primary, with the dot in emerald. The s. mark is for square spaces — app icons, favicons, avatars. Click any tile to download.

Wordmark — light SVG ↓

Wordmark — dark SVG ↓

Mark — primary SVG ↓

Mark — reversed SVG ↓

Mark — mono dark SVG ↓

Mark — mono light SVG ↓

Clear space

Keep free space around the logo equal to the height of the dot. Never crowd it.

Minimum size

Wordmark no smaller than 80px wide; mark no smaller than 24px. Below that, use the favicon.

Don't

Don't recolour, stretch, rotate, add effects, or place the light wordmark on a busy/light background.

Colour

One accent. Mostly white.

Emerald leads small text; forest carries dark moments and buttons; bright-green is a seasoning. Click a swatch to copy its hex.

Typography

Inter Tight + Inter.

Inter Tight (700–800, tight tracking) for display. Inter (400–600) for body. Never rounded/friendly faces.

Display — Inter Tight 800

AI operations, deployed.

A working AI operating system.

font-family: 'Inter Tight'; weight: 700–800; letter-spacing: -0.02em

Body — Inter 400–600

We install a working AI operating system inside Australian B2B businesses. Not advisory. We deploy and operate. The quick brown fox jumps over the lazy dog. 0123456789.

font-family: 'Inter'; weight: 400–600

Kicker / eyebrow

HOW IT WORKS

Inter Tight · 13px · uppercase · letter-spacing 0.12em · emerald

Shape & components

Pills, soft cards, big space.

Buttons

Talk to us Learn more

radius 999px · forest bg / white text · invert on dark

Radius

22 14 pill

--radius 22px · --radius-sm 14px · buttons 999px

Cards

White · 1px hairline · subtle hover lift. No coloured edges.

background #FFF · border 1px var(--line) · radius 22px

Voice & rules

Restraint is the brand.

✓ Do

Keep pages mostly white. Colour is the exception, not the rule.
Use one accent: emerald for text, forest for dark moments and buttons.
Treat bright-green as seasoning — the wordmark dot, a checkmark, a numeral on a dark band.
Give it room: ~124px section padding, big type, few elements per screen.
Write plain, human, confident copy. Every screen reads on its own.

× Don't

No rainbow or multi-colour section bands. Never reintroduce the old palette.
No bright-green full-bleed sections and no bright-green buttons.
No decorative motifs (the squiggle is retired). No gratuitous gradients.
No Poppins or rounded/friendly display faces — they read "startup", not premium.
No stock photography in a product slot — show the real artefact.

Downloads

Everything, ready to use.

WordmarkSVG + PNG MarkSVG + PNG Favicon setSVG · ICO · PNG OG image1200×630 JPG tokens.cssCSS variables

Canonical source: seby-website/DESIGN.md · audited on every commit by check-seby-brand.py. Locked green, 2026-06-05.

The Seby brand,in one place.