A company that runs itself.
Seby is two people in Sydney and a system that does the rest: the replies, the proposals, the invoices, the reports, the watching. We built it to run our own company first. Now we install it in yours.
Running a real company since April 2026, and inside customers' firms since June.
Michael Kingston
Owner
Runs Seby on the system Seby installs, and is on every customer install for the first 90 days.
Ahsanul
Lead developer
Builds and runs the platform: every customer's brain, agent and command centre, and the releases that improve them all at once.
Why we show you the engine room.
Most companies hide how they work. We show it, because what we would show is rare: a real business, running every day on the thing we sell.
We ran it before we sold it
The system has run a real company since April 2026, and Seby itself since May. Every claim on this site is something we shipped and used first.
One template, never a fork
Every customer runs the same system, rendered for them. When one customer's install gets better, every install gets better on the next release. Customer data never crosses.
One loop for every change
An ask becomes a ticket with testable criteria, gets built, tested and proven live before it closes. We run our own company on that loop, and yours.
Done for you, not advised
No roadmap left on your desk. We install it, run it, and hand over a system that keeps working.
Talk to the person who built it.
One call. We look at where your week goes, tell you which job to hand over first, and what it costs.